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In MyMemeCards, the meme card game, “Except Luiza” is a legendary card of the Brazilian Memes pack, number 12 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Except Luiza” meme mean?
The phrase is used humorously to flag someone's absence from a situation or group, usually because they are elsewhere, often traveling. It is also used to tease someone who conveniently vanishes right when there is a task or obligation to handle, a direct nod to the original commercial.
Where does the “Except Luiza” meme come from?
In early January 2012, a commercial for a real estate project in Paraíba featured columnist Gerardo Rabello's family to promote the Boulevard Saint Germain development, built by Água Azul. In the video, Gerardo gathers the whole family “except Luiza, who is in Canada”, since his daughter was on a student exchange abroad at the time. The line became a joke, and within weeks the video passed 100,000 views on YouTube, dominating Twitter's trending topics under the hashtag #LuizaEstáNoCanadá. Luiza Rabello returned to Brazil that same January and even starred in a follow-up commercial for the same agency, riding her sudden fame.
- 2012A real estate commercial featuring the line “except Luiza, who is in Canada” airs in Paraíba and goes viral on Twitter and YouTube
How to use the “Except Luiza” meme
- She posted the birthday photo without her brother and joked, “except Pedro, who is in Canada”.
- He vanished from the meeting right before the blame started, the classic Luiza-in-Canada move.
- The whole family at dinner, except her, who is in Canada.
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The “Except Luiza” card in MyMemeCards
| Number | No. 012 |
|---|---|
| Rarity | Legendary |
| Collection | Brazilian Memes pack |
| Fame | 50/100 · #1 of 300 |
| Recycle value | 40 MemeCoins (120 in Shiny) |
How to get the “Except Luiza” card
Every pack holds 5 meme cards, the first 3 of them Common; Except Luiza comes out of the Brazilian Memes pack as a legendary card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 40 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Except Luiza”
More cards of the Brazilian Memes pack
Frequently asked questions
Who is the Luiza from the “who is in Canada” meme?
She is Luiza Rabello, daughter of columnist Gerardo Rabello, missing from a 2012 real estate commercial because she was on a student exchange in Canada.
Where does the “except Luiza, who is in Canada” meme come from?
It comes from a real estate commercial in Paraíba, where Luiza's father gathers the whole family “except” his daughter, who was studying in Canada.
What happened to Luiza after the meme?
She returned to Brazil that same January 2012, even starred in a follow-up commercial for the same agency, and later lived away from the spotlight.
How do I get the Except Luiza meme card?
Open a pack of MyMemeCards: “Except Luiza” is a legendary card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Except Luiza card?
It is a Legendary card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Luiza que está no Canadá - Wikipédia · checked on November 6, 2026.
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