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“Temer’s Luxury Ice Cream” meme: meaning, origin and common card

The meme came from a 1.748-million-real shopping list for Michel Temer's presidential plane, revealed in December 2016, which included 500 tubs of Häagen-Dazs ice cream and 120 jars of Nutella.

MyMemeCards editorial teamPublished 7 min read
Temer’s Luxury Ice Cream meme
The “Temer’s Luxury Ice Cream” meme, 2016

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In MyMemeCards, the meme card game, “Temer’s Luxury Ice Cream” is a common card of the Brazilian Memes pack, number 285 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Temer’s Luxury Ice Cream” meme mean?

The meme is used to mock anyone who preaches budget cuts while keeping their own privileges and luxuries intact. It works as shorthand for any situation where austerity talk doesn't match the practice of whoever is preaching it.

Where does the “Temer’s Luxury Ice Cream” meme come from?

In late December 2016, a procurement bid to stock the Brazilian presidential plane, then under Michel Temer's government, was revealed to be worth 1.748 million reais. Among the items on the list were 500 units of ice cream from the American brand Häagen-Dazs, known for its high price, plus 120 jars of Nutella. The news sparked an almost immediate reaction on Twitter starting on December 27, generating memes and edits that also spread on Facebook, including on pages such as “Corrupção Brasileira Memes”. The contrast stood out because the Temer government was pushing public spending cuts in the middle of an economic crisis. After the backlash, the government canceled the ice cream purchase, stating the president ordered it cancelled as soon as he learned of the list.

  1. 2016The presidential plane's shopping list with Häagen-Dazs ice cream is revealed on December 27 and becomes a Twitter meme

How to use the “Temer’s Luxury Ice Cream” meme

  • He cut the department's budget but renovated his own office, a real Temer ice cream move.
  • She tells everyone to cut costs, then buys imported ice cream, pure Temer and the ice cream.
  • Austerity speech with a luxury dinner behind the scenes, straight out of Temer's plane shopping list.

Also searched as

  • edits built around the presidential plane shopping list
  • temer ice cream meme
  • temer häagen-dazs shopping list
  • temer plane ice cream list
  • why did temer buy ice cream
  • temer häagen-dazs canceled

The “Temer’s Luxury Ice Cream” card in MyMemeCards

Temer’s Luxury Ice Cream card
NumberNo. 285
RarityCommon
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “Temer’s Luxury Ice Cream” card

Every pack holds 5 meme cards, the first 3 of them Common; Temer’s Luxury Ice Cream comes out of the Brazilian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What was the Temer ice cream meme about?

It was the viral reaction to a presidential plane shopping list, revealed in December 2016, that included 500 tubs of Häagen-Dazs ice cream during Brazil's economic crisis.

Why did Temer's ice cream become a meme?

Because the luxury purchase clashed with the Temer government's austerity rhetoric, which was pushing public spending cuts at the same time.

Did the government actually buy the Häagen-Dazs ice cream?

No: after the backlash, the purchase was canceled, with the government stating the president ordered it cancelled as soon as he learned of the list.

How do I get the Temer’s Luxury Ice Cream meme card?

Open a pack of MyMemeCards: “Temer’s Luxury Ice Cream” is a common card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Temer’s Luxury Ice Cream card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Michel Temer e Häagen-Dazs - Museu de Memes · checked on November 6, 2026.

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