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“The Family Man” meme: meaning, origin and rare card

“Pai de Família” (family man) is the nickname of Jailson Mendes, the stage name of Brazilian actor Jocione Mendonça, who became a viral internet figure thanks to a 2005 adult film scene and the line “ai, que delícia, cara.”

MyMemeCards editorial teamPublished 7 min read
The Family Man meme
The “The Family Man” meme

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In MyMemeCards, the meme card game, “The Family Man” is a rare card of the Brazilian Memes pack, number 104 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “The Family Man” meme mean?

The nickname and the catchphrase are used to poke fun, with a certain warmth, at any exaggerated or overly enthusiastic reaction, without necessarily referring back to the original film.

Where does the “The Family Man” meme come from?

Jailson Mendes was the stage name of actor Jocione Mendonça (1970-2018), who from 2005 appeared in three adult films for the Brazilian studio Ícaro Studios. In one scene, he drinks orange juice and loudly moans the line “ai, que delícia, cara,” which circulated on Brazilian forums and social media and turned into a recurring joke long after the film's original release. The nickname “Pai de Família” came from the role he played in those productions. Already known as a meme, Mendonça launched a YouTube channel in late 2014, starting with innuendo-filled cooking videos before moving to gameplay of titles like GTA V, reaching nearly 200,000 subscribers by 2016. He died of a heart attack on June 29, 2018, at Planalto Hospital in São Paulo.

  1. 2005Jocione Mendonça films the scene that later becomes the Jailson Mendes meme.
  2. 2014Mendonça launches a YouTube channel, first about cooking, then about video games.
  3. 2018Jailson Mendes dies of a heart attack, on June 29.

How to use the “The Family Man” meme

  • She saw the food coming and let out an “ai, que delícia, cara” straight out of Pai de Família.
  • He got home from work and said: today was a Pai de Família kind of day.
  • First sip of a cold beer, pure Pai de Família face.

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  • Jailson Mendes
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  • pai de familia meme meaning
  • who is jailson mendes
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  • jailson mendes youtube

The “The Family Man” card in MyMemeCards

The Family Man card
NumberNo. 104
RarityRare
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “The Family Man” card

Every pack holds 5 meme cards, the first 3 of them Common; The Family Man comes out of the Brazilian Memes pack as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “The Family Man”

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Frequently asked questions

Who is Jailson Mendes?

He is the stage name of Brazilian actor Jocione Mendonça (1970-2018), who became a meme through a 2005 film scene and the line “ai, que delícia, cara.”

Why is he called Pai de Família?

The nickname comes from the role he played in the productions that made him famous as a meme.

Is Jailson Mendes still alive?

No, he died on June 29, 2018, of a heart attack.

How do I get the The Family Man meme card?

Open a pack of MyMemeCards: “The Family Man” is a rare card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the The Family Man card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Jailson Mendes – Wikipedia · checked on November 6, 2026.

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