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“Xuxa’s Lotion Bath” meme: meaning, origin and common card

“Xuxa and the moisturizer” is the Brazilian meme built around the theatrical way TV host Xuxa Meneghel applied lotion in her 1990s commercials for the brand Monange.

MyMemeCards editorial teamPublished 6 min read
Xuxa’s Lotion Bath meme
The “Xuxa’s Lotion Bath” meme

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In MyMemeCards, the meme card game, “Xuxa’s Lotion Bath” is a common card of the Brazilian Memes pack, number 298 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Xuxa’s Lotion Bath” meme mean?

The meme turned an advertising gesture into a unit of exaggeration: whenever someone uses, pours, or applies a huge amount of something, be it cream, sauce, or perfume, the natural Brazilian comparison is this Xuxa commercial. It is also used fondly to evoke the particular look and feel of 1990s Brazilian TV advertising.

Where does the “Xuxa’s Lotion Bath” meme come from?

For thirteen years, until 2013, Xuxa Meneghel was the face of Monange moisturizer, filming several commercials for the brand during the 1990s, including a 1999 campaign. In those ads, she applied the product to her skin in very generous amounts, in the theatrical style typical of advertising at the time. As social media grew popular, clips from those commercials started circulating again and became a humorous comparison for any exaggerated use of a product, cementing the scene as a lasting reference in Brazilian humor about retro advertising and overconsumption.

  1. 1999Xuxa stars in one of the Monange moisturizer campaigns, applying the product in a large amount.
  2. 2013The thirteen-year partnership between Xuxa and the Monange brand ends.

How to use the “Xuxa’s Lotion Bath” meme

  • He put on lotion like it's a Xuxa moisturizer commercial.
  • She poured that much sauce, full Xuxa moisturizer mode.
  • That much sunscreen is pure Xuxa and the moisturizer energy.

Also searched as

  • Xuxa moisturizer lady
  • Xuxa's lotion
  • xuxa moisturizer meme
  • xuxa monange commercial
  • xuxa 90s lotion ad
  • xuxa cream exaggeration
  • xuxa hidratante meme

The “Xuxa’s Lotion Bath” card in MyMemeCards

Xuxa’s Lotion Bath card
NumberNo. 298
RarityCommon
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “Xuxa’s Lotion Bath” card

Every pack holds 5 meme cards, the first 3 of them Common; Xuxa’s Lotion Bath comes out of the Brazilian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

Where does the Xuxa moisturizer meme come from?

It comes from the 1990s Monange moisturizer commercials Xuxa starred in, where she applied the product in very generous amounts.

Is Xuxa still the face of Monange?

No. Her partnership with the brand lasted thirteen years and ended in 2013.

Why did using too much lotion become a joke about Xuxa?

Because in her commercials she spread the product in a theatrical, exaggerated way, and that clip started circulating online again as a reference for excess.

How do I get the Xuxa’s Lotion Bath meme card?

Open a pack of MyMemeCards: “Xuxa’s Lotion Bath” is a common card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Xuxa’s Lotion Bath card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Hidratante Monange Outono (Xuxa) – 1999 – Propagandas Históricas · checked on November 6, 2026.

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