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“How Wonderful!” meme: meaning, origin and common card

“Que beleza!” is the signature line of Brazilian sports commentator Milton Leite, delivered with irony when a play goes wrong.

MyMemeCards editorial teamPublished 7 min read
How Wonderful! meme
The “How Wonderful!” meme

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In MyMemeCards, the meme card game, “How Wonderful!” is a common card of the Brazilian Memes pack, number 260 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “How Wonderful!” meme mean?

Said in a mock-admiring tone, “que beleza” (“how beautiful”) means the opposite: what a mess, what a blunder. It is an ironic compliment for a play that went wrong.

Where does the “How Wonderful!” meme come from?

Milton Leite, born in São Paulo in 1959, called football at ESPN Brasil and then, from 2005, at SporTV, Globo's sports channel. His Portuguese Wikipedia page lists his trademark lines: “Que beleza” for a badly executed play, “Que fase” for a club's bad run, and “Olha a batiiiida” for a shot at goal. In 2007, during a Palmeiras vs. Corinthians league match, he said “Ô, Bruno Octávio, que beleza!” on a long-range shot gone wrong. He left Globo in April 2024 after 19 years.

  1. 2005Milton Leite joins SporTV.
  2. 2007In a Palmeiras vs. Corinthians match he says “Ô, Bruno Octávio, que beleza!” on a botched shot.
  3. 2024He announces he is leaving Globo after 19 years.

How to use the “How Wonderful!” meme

  • He forgot his password three times in a row. “Que beleza!”
  • The server crashed right in the middle of the demo. Milton Leite would say: “Que beleza!”
  • My perfect plan just fell apart, que beleza.

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The “How Wonderful!” card in MyMemeCards

How Wonderful! card
NumberNo. 260
RarityCommon
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “How Wonderful!” card

Every pack holds 5 meme cards, the first 3 of them Common; How Wonderful! comes out of the Brazilian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “How Wonderful!”

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Frequently asked questions

What is the “Que beleza” meme?

It is a line from Brazilian sports commentator Milton Leite, said ironically after a botched play. It is now used for any fiasco.

What does “que beleza” mean in this meme?

Literally “how beautiful”, but here it is sarcastic: what a disaster.

Who is Milton Leite?

A Brazilian journalist and sports commentator born in 1959, long the voice of football on SporTV.

How do I get the How Wonderful! meme card?

Open a pack of MyMemeCards: “How Wonderful!” is a common card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the How Wonderful! card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Milton Leite (Wikipédia) · 'Agora eu se consagro': Milton Leite encontra jogador que inspirou bordão (Lance!) · checked on November 6, 2026.

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