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“Sniper Serra” meme: meaning, origin and rare card

“Sniper Serra” is a Brazilian photo-meme that went viral on Tumblr in 2010, built from two real photos of presidential hopeful José Serra aiming a rifle.

MyMemeCards editorial teamPublished 6 min read
Sniper Serra meme
The “Sniper Serra” meme, 2010

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In MyMemeCards, the meme card game, “Sniper Serra” is a rare card of the Brazilian Memes pack, number 122 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Sniper Serra” meme mean?

It is used to jokingly blame someone for an absurd, unrelated disaster, especially when that person is shown smiling right after, as if pleased with the damage.

Where does the “Sniper Serra” meme come from?

The source photos date from a May 2007 ceremony, where José Serra posed aiming through a rifle scope and then smiled. In May 2010, while running as a presidential hopeful, a Tumblr user turned the two photos into a four-panel template: Serra aiming, any disaster slotted in between (a tragedy, a lost game), then his smile, as if he had caused it. Because only the two middle images needed swapping, the format was easy to copy and spread fast, first on Tumblr, then on Facebook, Twitter and Reddit.

  1. 2007José Serra is photographed aiming a rifle at a ceremony, then smiling.
  2. 2010The “Sniper Serra” photo-meme appears on Tumblr in May, with the photos recombined.

How to use the “Sniper Serra” meme

  • My team blew a last-minute lead? That's a straight-up Sniper Serra.
  • He smiled right after the disaster, so everyone called it a Sniper Serra.
  • Every time someone messes up and still smiles about it, it turns into a Sniper Serra.

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The “Sniper Serra” card in MyMemeCards

Sniper Serra card
NumberNo. 122
RarityRare
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “Sniper Serra” card

Every pack holds 5 meme cards, the first 3 of them Common; Sniper Serra comes out of the Brazilian Memes pack as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What is the Sniper Serra meme?

A 2010 Brazilian photo-meme where two real photos of José Serra aiming a rifle frame the image of some disaster, as if he had caused it.

Where do the Sniper Serra photos come from?

From a May 2007 ceremony, where José Serra posed aiming through a rifle scope before smiling.

Why does José Serra appear with a rifle in this meme?

Because the original 2007 photos genuinely showed him aiming a weapon at an official event.

How do I get the Sniper Serra meme card?

Open a pack of MyMemeCards: “Sniper Serra” is a rare card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Sniper Serra card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Sniper Serra - Museu de Memes · checked on November 6, 2026.

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